XLG

White Rabbit, Shoreditch

London, UK
25 February

SUMMIT

The only event for CX, UX, Product, Insights, and Marketing leaders who put customer experience at the core of their business strategy. Walk away with practical insights, real stories, and proven tools to create experiences that truly matter, driving loyalty, growth, and lasting impact.

Why Attend XLG Summit?

Fuel Your Growth

Discover how to make CX your engine for lasting business impact. Whether you're building your CX foundation or ready to take it further, you'll gain the insights, tools, and strategies to activate Experience-Led Growth (XLG). From seasoned experts to rising stars, every session is designed to inspire, elevate, and spark action—making sure your voice is part of the conversation.

Get certified

Gain exclusive certifications in AI and XLG through immersive training sessions. Dive deep into Experience-Led Growth, uncover practical strategies, and leave with insights that actually move the needle.

Connect

Join 80+ CX, Product, and UX professionals—not in a stiff boardroom, but in a laid-back, lively space with DJ vibes and real conversations. This is networking, redefined.

Meet your speakers

Rory Sutherland
Vice Chairman at Ogilvy UK, TED Global speaker

Alison Blair
Managing Director, Customer Led Transformation

Obi Santos
Senior CX & Insights Leader

Agenda

Training
10:30 AM – 12:00 PM
Get certified and choose from:
We’re offering 10 exclusive spots for a special training session happening right before the summit. Lunch is included after the session!

Summit Program
1:00 PM – 1:30 PM
Arrival & Registration
1:30 PM - 2:30 PM
Welcome Keynote
Mikhail Dubov
Co-Founder & CEO

2:30 PM – 3:15 PM
XLG Insights from an Expert - Optimise for Surprise

• Rory Sutherland will reveal what really shapes customer behaviour and loyalty, before running a live 'Agony Aunt' session where he tackles your toughest challenges

3:15 PM – 3:30 PM
Networking Break
3:30 PM – 4:00 PM
AI & Experience Panel Featuring Aji Ghose, Luke Moore, and Ipshita Chakraborty from Hello Fresh
Ipshita Chakraborty
Data Science & Applied AI Leader

4:00 PM – 4:30 PM
All systems, no soul - how the pursuit of efficiencies can kill the best experiences
Alison Blair
Managing Director, Customer Led Transformation

4:30 PM – 5:00 PM
A first look at Chattermill's Proactive Agent
Kevin Griffin
Head of UX and Design

5:15 PM – 7:30 PM
Drinks Reception & Networking
It was a fantastic opportunity to exchange ideas with industry leaders.

Frequently Asked Questions

Is the event in-person or virtual?
The XLG Summit is an exclusive in-person event. All tickets grant access to the live, on-site experience only.

Will the event be streamed live?
No, the event will not be live-streamed. However, select sessions will be recorded and made available for viewing after the summit.

Can I access the event recordings if I can’t attend in person?
Recordings will be available post-event, but access may be limited to attendees or provided separately.

Where is the summit being held?
The summit will be held at White Rabbit Studios in London

XLG Is Closer Than You Think!

The stage is nearly set and you’re about to be part of something bigger!