# Octopus Energy's Customer Care

For many people in the UK this winter, the rising cost of energy bills has led to difficult decisions and sleepless nights. Thankfully, **Octopus** Energy has demonstrated that brands are able [to take a more empathetic approach towards their customers.](https://www.express.co.uk/news/science/1705826/octopus-energy-cheaper-bills-electric-blank-octo-assist)

After discovering that an Octopus customer had received news of her husband’s terminal cancer diagnosis, they reached out and immediately offered her a more favourable tariff for the following year. They followed this up by ordering the customer an electric blanket, as a more cost-effective means of staying warm.

If this wasn’t enough, a few days later the same customer received a knock at the door, where an Octopus representative delivered her a box of flowers and wished her and her husband well. Personalised CX done right.