# ROI Сalculator for Retail & E-commerce

## What’s the potential revenue gain from increasing orders per customer?

With Chattermill, you can uncover what drives repeat purchases and understand what keeps customers coming back. By identifying the experiences that lead to more orders per customer, you’ll gain the insights needed to boost loyalty and increase order frequency. **Adjust the values below to see how much more you could earn with Chattermill.**

**Number of Customers**  
How many customers do you have?

**Average Order Value**  
What’s the typical value of one order?

**Number of Orders Per Customer**  
On average, how many purchases does one customer make?

### Total Sales Pre CXI
Total sales before using CXI.  
**$250,000,000**

### Potential impact of CX Intelligence
- **Conservative**
- **Realistic**
- **Best-case**

### Estimated Increase in AOV
The estimated increase is based on average results from companies of a similar size and profile that have worked with Chattermill.

### Estimated Increase in Orders
The estimated increase is based on average results from companies of a similar size and profile that have worked with Chattermill.

### AOV After CXI  
**375,000**

### Orders Per Customer After CXI  
**375,000**

### Total Sales Post CXI  
**375,000**

### Additional Revenue  
**375,000**

## How Brands Achieve ROI with Chattermill

### "The ROI is very clear to us. It’s definitely worth it, and we see the return on investment on a monthly basis, making its value evident to us.”

**Renata Vasconcellos de Sa**  
Head of Rider EMEA

### "Customer feedback insights from Chattermill have driven key changes, unlocking new revenue streams, brands, and expanded product options."

.avif)  
Stefan Platteau  
Director of Global Product Strategy and Analytics

### "The return on investment with Chattermill is exceptional. It’s incredibly cost-effective compared to the resources and effort required to achieve the same results manually."

.avif)  
James McGhee  
Director of Customer Experience

### "The return on investment has been pretty immediate, and it's been pretty obvious. Our NPS went from plus 9 last year to plus 22 this year, which is an incredible 144% increase. We've also seen a great increase in our app.”

.avif)  
Abdul Khaled  
Head of Digital, Customer Experience & Digital Products

## Frequently Asked Questions

### What is Customer Experience Intelligence?
Customer Experience Intelligence (CXI) is a category of software that analyzes customer feedback from all channels - support tickets, reviews, surveys, social media - to identify what drives business outcomes like churn or product returns. It turns thousands of unstructured comments into quantified insights, showing which issues have the biggest impact and what to fix first.

### What is the Chattermill ROI Calculator?
The Chattermill ROI Calculator estimates how much additional revenue you could generate by increasing repeat purchases. By analyzing customer feedback, Chattermill helps your team uncover what drives loyalty and identify issues that may be preventing customers from ordering again. This can lead to more orders per customer and a higher average order value - ultimately increasing your revenue.

### How is the ROI calculated?
Our ROI formulas are fully transparent - you can download the detailed methodology PDF [here](https://613982.fs1.hubspotusercontent-eu1.net/hubfs/613982/Product%20Marketing%20Data%20Sheets/What%20is%20the%20Chattermill%20ROI%20Calculator.PDF%20Design.pdf). The calculation uses your inputs (like number of customers, average order value, and orders per customer) combined with the average improvements in AOV and order frequency observed among Chattermill customers.

### Why are there three different ROI estimates?
The calculator gives you three ROI estimates to show a range of possible outcomes.

- **Conservative**: assumes a 0.25% increase in AOV and 0.25% increase in the number of orders
- **Realistic**: assumes a 0.5% increase in AOV and 0.5% increase in the number of orders
- **Best case**: assumes a 1% increase in AOV and 1% increase in the number of orders

These percentages are based on average improvements seen by Chattermill customers in a similar business context. You can use them as benchmarks or adjust the inputs to better reflect your own business context.

### How can I contact the sales team?
You can reach out to our sales team [here](/content/book-demo/index.html) to schedule a personalized Chattermill demo tailored to your specific business goals.

## Discover the impact Chattermill can make from day one.

### Book a personalized demo to explore how it fits your organization’s needs.

### Contact Us
Still have questions about joining our community?

### Help Center
Advice and answers from the Chattermill Team

### Academy
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# Chattermill at a glance

## See how Chattermill unifies customer feedback from every channel and uses AI to uncover insights, in seconds.