Customer Value ROI Calculator
ROI Сalculator for Retail & E-commerce
What’s the potential revenue gain from increasing orders per customer?
With Chattermill, you can uncover what drives repeat purchases and understand what keeps customers coming back. By identifying the experiences that lead to more orders per customer, you’ll gain the insights needed to boost loyalty and increase order frequency. Adjust the values below to see how much more you could earn with Chattermill.
Number of Customers
How many customers do you have?
Average Order Value
What’s the typical value of one order?
Number of Orders Per Customer
On average, how many purchases does one customer make?
Total Sales Pre CXI
Total sales before using CXI.
$250,000,000
Potential impact of CX Intelligence
- Conservative
- Realistic
- Best-case
Estimated Increase in AOV
The estimated increase is based on average results from companies of a similar size and profile that have worked with Chattermill.
Estimated Increase in Orders
The estimated increase is based on average results from companies of a similar size and profile that have worked with Chattermill.
AOV After CXI
375,000
Orders Per Customer After CXI
375,000
Total Sales Post CXI
375,000
Additional Revenue
375,000
How Brands Achieve ROI with Chattermill
"The ROI is very clear to us. It’s definitely worth it, and we see the return on investment on a monthly basis, making its value evident to us.”
Renata Vasconcellos de Sa
Head of Rider EMEA
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"Customer feedback insights from Chattermill have driven key changes, unlocking new revenue streams, brands, and expanded product options."
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Stefan Platteau
Director of Global Product Strategy and Analytics
"The return on investment with Chattermill is exceptional. It’s incredibly cost-effective compared to the resources and effort required to achieve the same results manually."
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James McGhee
Director of Customer Experience
"The return on investment has been pretty immediate, and it's been pretty obvious. Our NPS went from plus 9 last year to plus 22 this year, which is an incredible 144% increase. We've also seen a great increase in our app.”
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Abdul Khaled
Head of Digital, Customer Experience & Digital Products
Frequently Asked Questions
What is Customer Experience Intelligence?
Customer Experience Intelligence (CXI) is a category of software that analyzes customer feedback from all channels - support tickets, reviews, surveys, social media - to identify what drives business outcomes like churn or product returns. It turns thousands of unstructured comments into quantified insights, showing which issues have the biggest impact and what to fix first.
What is the Chattermill ROI Calculator?
The Chattermill ROI Calculator estimates how much additional revenue you could generate by increasing repeat purchases. By analyzing customer feedback, Chattermill helps your team uncover what drives loyalty and identify issues that may be preventing customers from ordering again. This can lead to more orders per customer and a higher average order value - ultimately increasing your revenue.
How is the ROI calculated?
Our ROI formulas are fully transparent - you can download the detailed methodology PDF here. The calculation uses your inputs (like number of customers, average order value, and orders per customer) combined with the average improvements in AOV and order frequency observed among Chattermill customers.
Why are there three different ROI estimates?
The calculator gives you three ROI estimates to show a range of possible outcomes.
- Conservative: assumes a 0.25% increase in AOV and 0.25% increase in the number of orders
- Realistic: assumes a 0.5% increase in AOV and 0.5% increase in the number of orders
- Best case: assumes a 1% increase in AOV and 1% increase in the number of orders
These percentages are based on average improvements seen by Chattermill customers in a similar business context. You can use them as benchmarks or adjust the inputs to better reflect your own business context.
How is ‘AOV after CXI’ calculated?
To estimate your average order value (AOV) after using Chattermill, we increase your current AOV by a percentage based on the typical results we’ve seen from customers like you. There are three preset options reflecting different scenarios:
- Conservative: 0.25% increase in AOV
- Realistic: 0.5% increase in AOV
- Best case: 1% increase in AOV
How is ‘Orders after CXI' calculated?
To estimate the number of orders after using Chattermill, we increase your current volume of orders by a percentage based on the typical results we’ve seen from customers like you. There are three preset options reflecting different scenarios:
- Conservative: 0.25% increase in orders
- Realistic: 0.5% increase in orders
- Best case: 1% increase in orders
How is the 'Total Sales Post CXI' calculated?
This number estimates your total revenue after using Chattermill. To calculate it, we multiply:
- Your total number of customers
- Your average order value (AOV) after using Chattermill
- Your average number of orders per customer after using Chattermill
Formula: Total Sales Post CXI = Number of Customers × AOV after CXI × Orders after CXI
How is 'Additional Revenue' calculated?
This represents the extra revenue you could earn after using Chattermill. It’s calculated by subtracting your current sales from the estimated sales after implementing CXI.
Formula: (Number of Customers × AOV after CXI × Orders after CXI) - (Number of Customers x Average Order Value x Number of Orders Per Customer)
How can I contact the sales team?
You can reach out to our sales team here to schedule a personalized Chattermill demo tailored to your specific business goals.
Discover the impact Chattermill can make from day one.
Book a personalized demo to explore how it fits your organization’s needs.