# Sprinklr

Connect Sprinklr to Chattermill to analyze social media data and extract sentiment and customer insights.

Sprinklr is a unified customer experience management platform used by large enterprises to manage interactions across social media, messaging apps, and review platforms.

**Why connect Sprinklr with Chattermill?**

Integrating Sprinklr with Chattermill allows you to analyze high-volume social and customer interactions in one place. Lyra AI uncovers sentiment trends and recurring themes across Sprinklr-managed channels—empowering marketing, CX, and support teams to proactively address brand perception and engagement challenges.

**Key features of the Sprinklr and Chattermill integration:**

- Import of social posts, reviews, and messages
- AI-powered sentiment and theme detection
- Unified dashboard combining owned and earned feedback
- Alerts on emerging brand crises or trending pain points
- Insights to inform engagement strategy and issue resolution

## Get your team working smarter with Chattermill

See how Chattermill can unify and amplify your existing CX tools, and help you see the customer reality.

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