Experience-Led Growth Maturity Evaluation

How ready is your CX setup for 2025?

Assess how far your organization has to go to unlock the customer reality in 2026. Take our CX maturity evaluation to determine your readiness to harness the power of customer insights, highlight opportunities for improvement, and improve your customer experience.

Take the XLG Maturity Assessment

Test your CX readiness

Gut feel

There are limited or no CX capabilities in place. Some customer experience data is used, but decisions are based on gut feel and insight-driven decisions are not possible.

Developing

Some recognition of the need for customer experience data to support decision-making, although customer insight and understanding are incomplete or ad-hoc.

Influencing

A consistent view of what customers think and feel, and a number of teams are consistently acting on this data. The supporting processes are repeatable.

Leading

The focus on CX delivers a consistently exceptional experience. Unified data across the customer journey gives a complete view of the customer and business metrics.

Test your CX readiness