Chattermill
UNLOCK THE POWER OF AI IN CX
April 3, 2025
9:30am-12:00pm CET
Booking.com HQ + Virtual
Join us for an inspiring set of sessions around scaling with AI for CX and how to operationalise this transformation at Booking.com.
About this event
This event is designed to inspire teams at Booking.com to challenge themselves further with what’s possible with AI - and how to make it a reality.
Dive deep into diverse AI approaches for a nuanced understanding of the industry landscape. No tech wizardry required - just practical, actionable advice to conquer the complexities of this dynamic domain.
Reserve your seat to prepare yourself and your teams for this fundamental shift as we unravel the transformative power of Generative AI.
What to expect
Learn with Dr. Aji Ghose: with over 15 years experience as Head of Data Science at Sky and Lead Data Scientist at Kantar, Dr. Aji Ghose now heads up Data Science at Chattermill. He will guide you through different AI approaches, and enable a conversation about new trends such as AI Agents.
Understand the impact of AI on your teams and customers: Explore how AI for Customer Experience can push boundaries of hyper-personalization and prediction of customer needs.
Discover practical and actionable ways of implementing: Explore how AI for Customer Experience can push boundaries of hyper-personalization and prediction of customer needs.
Who should attend
Anyone at Booking.com curious about AI!
Agenda
9:30 - 10:45 CET
Keynote with Dr. Aji Ghose: Understanding the Competitive Value of AI in CX
An engaging talk designed to inspire the Product, Research, Data Science and Analytics teams at Booking.com with AI innovations in CX.
- Explore different AI approaches
- How AI for CX can push boundaries of hyper-personalisation and prediction of customer needs.
- Discover the next wave of innovation with AI Agents
- Inspire acceleration of innovation at Booking.com.
- Live Q&A and discussion.
Aji Ghose
VP, Data & Research
11:00 - 12:00 CET
Best Practice Workshop: Insight into Action
A session dedicated to exploring how Chattermill’s framework can transform the way insights are derived and operationalised across Booking.com
- Strategic Use Cases: Identified, activated and operationalised use cases for booking.com
- A framework for success: a structured approach to ensure the effective design, implementation, and measurement of the use case to maximise impact
- Operationalising insights across the business: Exploring best practice and practical strategies for embedding insights into day-to-day decision-making processes.
Dmitry Isupov
Co-Founder & Head of Insights & Strategy