# Webhook integration

How To Integrate Any System with Chattermill via Webhooks

Written by Mikhail Dubov  
September 18, 2025

## What is a webhook?

A webhook is an automated, user-defined HTTP callback that sends data from one application to another when a specific event occurs.

Webhooks act as "reverse APIs" by pushing data to a predefined URL when such an event is triggered. They are widely used to connect different software systems for tasks like sending notifications, updating databases, or activating workflows.

## Webhooks and Chattermill

Using webhooks, Chattermill users can automate notifications to other applications, triggered by the customer feedback being analysed in the Chattermill product.

Examples:

- A ticket/task could be triggered in a project management or ticketing platform in response to customer feedback about a product error or bug.
- An individual could be informed of a change in customer feedback related to that individual’s area of responsibilities, in their messaging tool of choice.
- A data warehouse could be updated with a new input from customer feedback, such as a change in a CX metric like NPS or Net Sentiment.

## Using Webhooks with Chattermill

With Chattermill, Webhooks are available as an option within ["Workflows"](https://docs.chattermill.com/en/articles/9060159-create-a-workflow), which automate important updates to be triggered.

The webhooks functionality is available for both the `New Feedback Received` and `Metric Changed` workflow options, and is available in addition to other options such as generating emails, Zendesk tickets, or Slack messages from workflows.

So, for example, if you connect a "new feedback" workflow to a webhook (eg. URL), Chattermill will post this kind of JSON whenever a new feedback is received:

```
{
  "comment": "Good service!",
  "dataSource": "Flatfile",
  "dataType": "Customer Feedback",
  "date": "2022-02-07",
  "externalId": "ec58a16e-e5b0-44aa-b9cf-15a43f3c1a18",
  "filename": "56a0a7ae-f3c9-4a1e-bd2b-4ae9c4ca6b0b",
  "id": 399021832,
  "language": "English",
  "originalComment": "Good service!",
  "score": 8,
  "themes": "Company / Brand / General Satisfaction - Positive",
  "time": "15:51:10.515",
  "uniqueId": 2091
}
```