The Guide to Building Your Customer Experience Technology Stack

By

Sam Frampton

Last Updated:

February 19, 2026

Reading time:

16

minutes

Overwhelmed by the sheer number of tools available to help you run your business?

You're not alone.

In the digital age we're in, options are seemingly endless for tools that can help you with every facet of your business. And while customers expect you to put an increasing focus on customer experience (CX), those tools can definitely help — as long as you choose the right ones.

Not sure how to choose the CX tools you should be using? Don't worry — we've got you.

Essential CX Stack Tools: The Foundation

Building an effective customer experience technology stack requires understanding the four core pillars that transform raw customer data into actionable business insights. Each pillar serves a distinct purpose in your CX ecosystem:

1. Collection tools gather feedback from every customer touchpoint, ensuring you capture the complete voice of your customer.
2. Aggregation platforms centralize and organize this data for efficient processing.
3. Visualization solutions transform complex datasets into clear, actionable insights that teams across your organization can understand and act upon.
4. Analysis tools apply advanced algorithms and AI to uncover patterns, predict trends, and recommend specific actions to improve customer experience.

The most successful CX programs integrate tools across all four categories, creating a seamless flow from data capture to customer-centric decision making. Let's explore the leading solutions in each category.

Collection

When it comes to providing top-tier CX, the first step is obvious: collection.

You need to be able to keep a finger on the pulse of how your customers are feeling. That means conducting frequent NPS surveys, but also a little more. Your NPS score is just the raw data, the "what." You also need to know the "why?"

There are countless tools that you could trust with the data collection you need to start designing a killer CX program, but here are a few of the best.

Usabilla

Over 20,000 users worldwide use Usabilla to gather continual feedback from their users. It's a particular favourite of ours, and we look forward to attending their event Usabilla Exchange later this year.

Usabilla enables you to collect native feedback in-app, email or website in real time providing intuitive insights. The continuous stream of feedback is an excellent way for your customer to interact with your product. A standout feature of Usabilla is the ability for users to send screenshots along with their feedback making it much easier to understand user's concerns.

Survey Monkey

There's a reason Survey Monkey boasts 25 million users and 90 million survey responses monthly. This San Mateo-based startup offers free, customizable surveys alongside an integratable suite of backend products that can handle data analysis, sample selection, bias elimination, data representation tools and more. Plus, Survey Monkey operates worldwide and is available in more than a dozen languages, so no matter where your company is based or does business, Survey Monkey is likely to be able to meet your data collection needs.

Typeform

Typeform boasts that it "turns data collection into an experience," so you know you're using a company that values CX itself to design your own CX programs. That's a good start.

Aggregation

Before you can do anything with all that data you're collecting, it needs to be aggregated. And having the right tools to store, manipulate, query and retrieve that data means it will be ready for analysis, putting you one step closer to using it to create your CX.

What aggregation tool should you go with? There are enough options out there to make this an overwhelming decision for most business owners and managers.

S3

When it comes to data storage and aggregation, there's one name you're going to come across over and over: Amazon. Amazon Web Services (AWS) provides storage and aggregation options that will suit just about any business' needs.

One of those is S3, a low-cost cloud-based object storage service which currently stores trillions of objects.

Redshift

Amazon Redshift is a fully managed, high-performance MPP data warehouse solution in the cloud that can scale up to a petabyte or more, while costing an order-of-magnitude less than legacy data warehousing solutions.

Visualisation

You have the data to drive the CX program you want to create. But that data needs to be presentable. Bit-sized. Attractive. You need tools that present your data in a way that's pleasing and simple to understand.

Qlik

Qlik boasts 45,000 customers worldwide who use its intuitive platform for data visualisation, analytics, reporting and more.

Tableau

Tableau is one of the leaders of the business intelligence and data visualisation industries, and once you try it, you'll see why. With a simple, clean, intuitive interface and some of the broadest analytics tools available, it's clear what makes Tableau stand out from the pack.

Looker

Founded in 2011 by the San Francisco Bay area Looker has experienced massive growth and has developed into a leading data platform company. Looker enables organisations to make better business decisions by providing real-time access to data.

Power BI

Power BI is a business intelligence tool released by Microsoft in 2015. Power BI can help your company turn data to insight in minutes.

Analysis

Industry-Leading CX Stack Solutions

When evaluating CX stack tools, certain solutions consistently rise to the top based on enterprise adoption, feature depth, and proven ROI. The market leaders combine powerful analytics capabilities with user-friendly interfaces, enabling teams across your organization to access and act on customer insights.

Tableau and Qlik dominate the visualization space, trusted by Fortune 500 companies for their robust analytics and scalability.

The most effective CX stacks integrate best-in-class tools across all categories, ensuring seamless data flow from collection through actionable insights. The key is selecting tools that not only excel individually but work together to create a unified customer intelligence platform.

Chattermill

Meet Chattermill.

Chattermill applies artificial neural networks to customer feedback that learn from your data and help you make more customer centric decisions. Better yet, it's fully automated, so it does this with little time or effort from you.

Consulting

You have all the tools. You have all the data. It's time to build a CX program that will delight your customers, turning them all into promoters.