# Voice of Customer

## Discover strategies for capturing and leveraging the authentic voice of your customers to enhance overall experience and loyalty.

**How to Build a Business Case for CX Investment Using Customer Feedback Data**  
Learn how to build a data-backed business case for CX investment. Di...

Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/how-to-build-a-business-case-for-cx-investment-using-customer-feedback-data/index.html)

**How to Give Every Team a Custom View of Customer Feedback**  
  
Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/how-to-give-every-team-a-custom-view-of-customer-feedback/index.html)

**How to Use Customer Feedback to Catch Product Bugs Early**  
  
Mikhail Dubov  
CEO & Co-Founder  
[Read now](/content/blog/how-to-use-customer-feedback-to-catch-product-bugs-early/index.html)

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**7 Reasons LLMs Alone Fail at Customer Feedback Analysis (And What Actually Works)**  
Moving beyond LLM experiments? See why generic models fail at structured CX tagging and how combining...

Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/7-reasons-llms-alone-fail-at-customer-feedback-analysis-and-what-actually-works/index.html)

## Join the 11,000+ CX, insights and product leaders who subscribe to our How To Love a Customer podcast, delivered every two weeks.

# Lyra AI: addressing concerns about AI adoption

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Dr Aji Ghose
CEO Chairman and Co-founder, Intercom

# Quick-start guide for Lyra AI

Mariana Lisboa
CEO Chairman and Co-founder, Intercom

# Why Lyra AI comes out on top when comparing AI platforms for text analysis

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Jordan Clive
CEO Chairman and Co-founder, Intercom

# The strategic and tactical divide in CX: how we built Lyra AI to bridge the gap

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Luke Moore
CEO Chairman and Co-founder, Intercom

# Lyra AI uncovered: what customers always ask

Dr Aji Ghose
CEO Chairman and Co-founder, Intercom

# Everything you need to know about Lyra, the breakthrough AI technology for customer experience

Dr Aji Ghose
CEO Chairman and Co-founder, Intercom

# The essential guide to Experience-Led Growth (XLG)

Mikhail Dubov
CEO Chairman and Co-founder, Intercom

**How to Analyze Call Center Transcripts With AI**  
Learn how to analyze call center transcripts with AI, from transcription and sentiment scoring to QA, compliance, and coaching workflows.

Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/analyze-call-center-transcripts-with-ai/index.html)

**How to Use AI to Analyze Customer Feedback in 2026**  
Learn how to use AI to analyze customer feedback across surveys, tickets, reviews, calls, and social, and where DIY approaches break down at scale.

Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/ai-customer-feedback-analysis/index.html)

**How to Analyze Customer Sentiment With AI**  
Learn how to analyze customer sentiment with AI, the key sentiment analysis methods, and the step-by-step workflow enterprise CX teams use.

Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/analyze-customer-sentiment-with-ai/index.html)

**8 Best Contact Center Analytics Software (2026)**  
Compare the 8 best contact center analytics software tools of 2026. See features, pricing, G2 ratings, and which platform is best for your team.

Liliana Osorio  
SVP of Marketing  
[Read now](/content/blog/blog-best-contact-center-analytics-software/index.html)