# Guides

## Get practical guides on the best CX and Voice of the Customer tactics and strategies

### [What Is Sentiment Analysis? A Complete Guide](/content/blog/what-is-sentiment-analysis-a-complete-guide/index.html)

Mikhail Dubov  
CEO & Co-Founder  
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### [What Is User Experience Analysis and Why Does It Matter?](/content/blog/what-is-user-experience-analysis-and-why-does-it-matter/index.html)

Mikhail Dubov  
CEO & Co-Founder  
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### [What-If Analysis: A Complete Guide for CX Professionals](/content/blog/what-if-analysis-a-complete-guide-for-cx-professionals/index.html)

Mikhail Dubov  
CEO & Co-Founder  
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### [How to Find the Root Cause of Your Product NPS Declines](/content/blog/how-to-find-the-root-cause-of-your-product-nps-declines/index.html)

Mikhail Dubov  
CEO & Co-Founder  
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## Lyra AI: addressing concerns about AI adoption

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Dr Aji Ghose  
CEO Chairman and Co-founder, Intercom

## Quick-start guide for Lyra AI

Mariana Lisboa  
CEO Chairman and Co-founder, Intercom

## The strategic and tactical divide in CX: how we built Lyra AI to bridge the gap

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Luke Moore  
CEO Chairman and Co-founder, Intercom

## Everything you need to know about Lyra, the breakthrough AI technology for customer experience

Dr Aji Ghose  
CEO Chairman and Co-founder, Intercom

## The essential guide to Experience-Led Growth (XLG)

Mikhail Dubov  
CEO Chairman and Co-founder, Intercom