# Guides ## Get practical guides on the best CX and Voice of the Customer tactics and strategies **What Is Sentiment Analysis? A Complete Guide** Stop guessing how your customers feel. Discover how sentiment analys... * Mikhail Dubov CEO & Co-Founder [Read now](https://mailto:support@chattermill.com/blog/what-is-sentiment-analysis-a-complete-guide) **What Is User Experience Analysis and Why Does It Matter?** Uncover the "Why" behind user behavior. Learn how to combine behavioral metrics with AI-powered qual... * Mikhail Dubov CEO & Co-Founder [Read now](https://mailto:support@chattermill.com/blog/what-is-user-experience-analysis-and-why-does-it-matter) **What-If Analysis: A Complete Guide for CX Professionals** Stop guessing and start modeling. Learn how to use What-If Analysis to project the ROI of CX initiat... * Mikhail Dubov CEO & Co-Founder [Read now](https://mailto:support@chattermill.com/blog/what-if-analysis-a-complete-guide-for-cx-professionals) **How to Find the Root Cause of Your Product NPS Declines** Stop guessing why your NPS dropped. Learn to unify feedback, use AI to surface root causes, and turn... * Mikhail Dubov CEO & Co-Founder [Read now](https://mailto:support@chattermill.com/blog/how-to-find-the-root-cause-of-your-product-nps-declines) ## Join the 11,000+ CX, insights and product leaders who subscribe to our How To Love a Customer podcast, delivered every two weeks. # Lyra AI: addressing concerns about AI adoption Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. **Dr Aji Ghose** CEO Chairman and Co-founder, Intercom # Quick-start guide for Lyra AI **Mariana Lisboa** CEO Chairman and Co-founder, Intercom # Why Lyra AI comes out on top when comparing AI platforms for text analysis .avif) **Jordan Clive** CEO Chairman and Co-founder, Intercom # The strategic and tactical divide in CX: how we built Lyra AI to bridge the gap .avif) **Luke Moore** CEO Chairman and Co-founder, Intercom # Lyra AI uncovered: what customers always ask **Dr Aji Ghose** CEO Chairman and Co-founder, Intercom # Everything you need to know about Lyra, the breakthrough AI technology for customer experience **Dr Aji Ghose** CEO Chairman and Co-founder, Intercom # The essential guide to Experience-Led Growth (XLG) **Mikhail Dubov** CEO Chairman and Co-founder, Intercom # A Guide to Voice of Customer Analysis Unlock insights with Voice of Customer Analysis for satisfaction and growth. Build a customer-centric strategy for continuous improvement with Voice of Customer. **Mikhail Dubov** CEO & Co-Founder [Read now](https://mailto:support@chattermill.com/blog/voice-of-the-customer-analysis) # How to Build a Voice of the Customer Program (Step-by-Step Guide) Elevate customer experience management with Voice of the Customer insights. Transform experiences and shape your strategy for success. Learn today! **Dmitry Isupov** Co-Founder [Read now](https://mailto:support@chattermill.com/blog/voice-of-the-customer-program) # The Ultimate Guide to Customer Experience Analytics Unlock the power of customer experience analytics! Discover how analyzing customer data enhances satisfaction levels, reduces churn, and drives ROI. Read more here! **Arron Westbrook** Former Content Marketing Lead [Read now](https://mailto:support@chattermill.com/blog/customer-experience-analytics) # What is Customer Retention? The Complete Guide Discover the true value of customer retention for your business. Learn how to measure retention and its impact on customer satisfaction and revenue. **Arron Westbrook** Former Content Marketing Lead [Read now](https://mailto:support@chattermill.com/blog/retention-of-customers) # Understanding the Basics of Transactional NPS (tNPS): A Comprehensive Guide One of the most important questions a company should ask its customers is how likely they are to recommend the business or brand to a friend... **Arron Westbrook** Former Content Marketing Lead [Read now](https://mailto:support@chattermill.com/blog/tnps-transactional-net-promoter-score) # The Guide to Building Your Customer Experience Technology Stack Overwhelmed by the sheer number of tools available to help you run your business? You’re not alone. In the digital age we’re in, options are... **Sam Frampton** Former Growth Executive [Read now](https://mailto:support@chattermill.com/blog/the-guide-to-building-your-customer-experience-technology-stack) # A Practitioner's Guide to NPS Surveys Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. **Sam Frampton** Former Growth Executive [Read now](https://mailto:support@chattermill.com/blog/practitioners-guide-to-nps-surveys) # What is NPS? The Ultimate Guide to Net Promoter Score Unlock Customer Loyalty with Net Promoter Score (NPS). Measure satisfaction, identify detractors, and boost referrals. Find out more about NPS, and how it ... **Arron Westbrook** Former Content Marketing Lead [Read now](https://mailto:support@chattermill.com/blog/net-promoter-score-guide) # A Complete Guide to Customer Effort Score (CES) - How to Measure & Improve One of the most important aspects of a company’s revenue is customer satisfaction and loyalty. One of the best ways to measure customer... **João Alves** Former Growth & Strategy [Read now](https://mailto:support@chattermill.com/blog/customer-effort-score)