### Understanding Retention Drivers

Understand what key metrics you need to track when analyzing product returns.

### Measuring Impact

Learn the essential metrics, from cancellation reasons to churn rates and customer lifetime value.

### Delivering Retention Analysis

Master the step-by-step framework for data collection, enrichment, classification, and insight extraction.

### Prioritizing Actions

Turn insights into actionable steps, prioritizing efforts to reduce churn effectively.

### Sharing and Reporting Insights

Build clear, actionable reports tailored to different teams, complete with $-impact estimations.

### Aligning Organizational Strategy

Establish cross-functional alignment and KPIs to ensure sustainable retention improvements.

1. ### Introduction to Retention Analysis

1. Introduction to Retention Analysis

2. ### Key Metrics in Retention Analysis

1. Key Metrics in Retention Analysis

3. ### Retention Analysis: Delivery Framework

1. Delivery Framework
2. Data Enrichment
3. Data Classification
4. Insight Extraction
5. Insight Sharing and Reporting
6. Taking Action and Prioritization
7. Measuring the Impact
8. Culture & Organizational Set Up

4. ### Retention Analysis Quiz

1. Retention Analysis Quiz

### About this course

* * *

- Free
- 11 lessons

- 0.5 hours of video content

#### Instructors

**Dmitry Isupov**  
Co-Founder of Chattermill

**Dave Ascott**  
Strategy Lead

**Danielle Mitchell**  
Experience-Led Growth Consultant