Retention Analysis

Understanding Retention Drivers

Understand what key metrics you need to track when analyzing product returns.

Measuring Impact

Learn the essential metrics, from cancellation reasons to churn rates and customer lifetime value.

Delivering Retention Analysis

Master the step-by-step framework for data collection, enrichment, classification, and insight extraction.

Prioritizing Actions

Turn insights into actionable steps, prioritizing efforts to reduce churn effectively.

Sharing and Reporting Insights

Build clear, actionable reports tailored to different teams, complete with $-impact estimations.

Aligning Organizational Strategy

Establish cross-functional alignment and KPIs to ensure sustainable retention improvements.

  1. Introduction to Retention Analysis

  2. Introduction to Retention Analysis

  3. Key Metrics in Retention Analysis

  4. Key Metrics in Retention Analysis

  5. Retention Analysis: Delivery Framework

  6. Delivery Framework

  7. Data Enrichment

  8. Data Classification

  9. Insight Extraction

  10. Insight Sharing and Reporting

  11. Taking Action and Prioritization

  12. Measuring the Impact

  13. Culture & Organizational Set Up

  14. Retention Analysis Quiz

  15. Retention Analysis Quiz

About this course

Instructors

Dmitry Isupov
Co-Founder of Chattermill

Dave Ascott
Strategy Lead

Danielle Mitchell
Experience-Led Growth Consultant