[Take this course](https://academy.chattermill.com/cart/add_product/3213315?price_id=4102049)

- CX, Insights, and Product Teams looking to uncover hidden feedback opportunities and improve decision-making
- Business Leaders aiming to prioritize data-driven improvements for retention, loyalty, and revenue growth
- Customer-Centric Professionals ready to streamline their feedback collection and close knowledge gaps.

### Mapping Customer Journeys
Learn how to create clear, customer-focused maps of key interactions, from purchase flows to support journeys.

### Identifying Feedback Gaps
Discover how to evaluate your current feedback processes and spot areas where valuable insights are missing.

### Conducting Touchpoint Gap Analysis
Get hands-on with analyzing gaps and prioritizing actions to improve your understanding of the customer experience.

### Feedback Collection Best Practices
Master the design of unbiased, actionable surveys and implement them at critical touchpoints.

### Building Customer-Centric Systems
Learn to align teams around actionable customer insights for improved cross-functional collaboration.

### Maximizing Insights
Create a dynamic journey map that continuously evolves, providing a real-time view of customer feedback and enabling better business decisions.

1. ### Introduction to Customer Journey Mapping

1. Introduction to Customer Journey Mapping

2. ### Delivery Framework
   1. Mapping the journeys
   2. Overlaying your existing feedback touchpoints
   3. Identifying the gaps
   4. Closing the gaps
   5. How to get the maximum value from the exercise

3. ### Customer Journey Mapping Quiz
   1. Customer Journey Mapping Quiz

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### About this course
* * *
- Free
- 7 lessons
- 0.5 hours of video content

Danielle Mitchell
Experience Led Growth Consultant

Dave Ascott
Strategy Lead