Customer Journey Mapping

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Mapping Customer Journeys

Learn how to create clear, customer-focused maps of key interactions, from purchase flows to support journeys.

Identifying Feedback Gaps

Discover how to evaluate your current feedback processes and spot areas where valuable insights are missing.

Conducting Touchpoint Gap Analysis

Get hands-on with analyzing gaps and prioritizing actions to improve your understanding of the customer experience.

Feedback Collection Best Practices

Master the design of unbiased, actionable surveys and implement them at critical touchpoints.

Building Customer-Centric Systems

Learn to align teams around actionable customer insights for improved cross-functional collaboration.

Maximizing Insights

Create a dynamic journey map that continuously evolves, providing a real-time view of customer feedback and enabling better business decisions.

  1. Introduction to Customer Journey Mapping

  2. Introduction to Customer Journey Mapping

  3. Delivery Framework

    1. Mapping the journeys
    2. Overlaying your existing feedback touchpoints
    3. Identifying the gaps
    4. Closing the gaps
    5. How to get the maximum value from the exercise
  4. Customer Journey Mapping Quiz

    1. Customer Journey Mapping Quiz

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About this course


Danielle Mitchell Experience Led Growth Consultant

Dave Ascott Strategy Lead