How to Analyze Customer Feedback in Retail Organizations

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VoC Metrics Analysis

Discover how to track NPS or CSAT over time, identify the main themes behind your scores, and prioritize the improvements that matter most.

Products & Returns Analysis

Pinpoint the top reasons for returns, break down feedback by product category, and adopt focused strategies to reduce costly returns.

Digital User Journey Analysis

Spot conversion bottlenecks at checkout and other online touchpoints, using proactive alerts and segmentation by device or platform.

Support Contact Reasons

Categorize and track issues that drive customers to seek support, lower the volume of manual inquiries, and shorten resolution times.

Customer Retention

Learn why some customers never return while others become repeat shoppers, and discover how to keep more of them coming back.

Share of Wallet

Reveal what drives high-value customers to spend more, and fix any barriers that prevent lower-spend customers from moving up.

  1. Introduction

  2. Introduction

  3. Use Cases

  4. VOC Metrics Analysis - How to improve NPS and CSAT

    1. Product Returns Analysis - Pinpoint return drivers and reduce refunds
    2. Digital Journey Analysis - Streamline online experiences to boost conversions
    3. Products Analysis - Identify product-level issues and refine your assortment
    4. Retention Analysis - Understand and tackle churn to keep customers coming back
    5. Share of Wallet Analysis - Increase the average spend across your customer base
    6. Support Contact Reasons Analysis - Uncover what's driving your customers to reach out
  5. Assessment

  6. Retail Feedback Quiz

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About this course


Tom Whitney

VP of Solutions Consulting